Every Day Counts attendance campaign in Keighley schools

Every Day Counts attendance campaign in Keighley schools

Encouraging good attendance in Keighley through clear communication.

Having worked with a number of schools in Keighley we were given the project of creating a clear campaign about attendance, which was part of a national initiative tackling unauthorised in term absences.

We designed a series of flyers, with translations for different languages, each sharing a single message ‘School attendance matters’ with a large tick below, composed of students from Keighley schools. This campaign was also reflected in reward wristbands and roller banners so that students, parents and staff were all aware of the commitment to the national initiative.

The campaign was successful and the reward wristbands were incredibly popular with students.